Facebook Social Ads Articles

http://www.businessweek.com/technology/content/oct2007/tc20071031_631820.htm?campaign_id=nws_insdr_nov2&link_position=link13

Article: "Google Girds for Facebook Fight," by Aaron Ricadela of Business Week. Discusses Facebook's target-based advertising model (e.g., targets users based on the social connections, interests, tastes and demographic information they make available on the social networking site). Includes information on CEO Mark Zuckerberg's announcement of the new advertising model. Also includes features of Google's OpenSocial network and gathering data on users' social relationships.

Facebook Marketing

http://www.businessweek.com/the_thread/brandnewday/archives/2007/11/facebook_market.html

Article: "Facebook Marketing: It Can be a Good Thing," by David Kiley of Business Week. Discusses opt-in marketing and targeted ads. Includes information on Facebook's new ad model that uses behavioral targeting, information users provide for marketers' benefits, and the benefit of using a social network to market products or services.

Facebook App Channel and AdBrite

http://www.adotas.com/2007/10/facebook-app-channel-brought-to-you-by-adbrite

Article: "Facebook App Channel, Brought to You By AdBrite," by the Editor of adotas. Discusses AdBrite's announcement of the Facebook App Channel—the first transparent marketplace for advertising on Facebook applications. Discusses Facebook's ecosystem and AdBrite's expertise in assisting web developers in monetizing their work. Explains AdBrite's App Channel and more.

Google Gets More Social with New Network

http://redmondmag.com/news/article.asp?EditorialsID=9203

Article: "Google Gets More Social With New Network," by The Associated Press on Redmondmag.com. Discusses Google's plan to build a network for application developers, such as the developers on Facebook. Includes information on the OpenSocial network (e.g., makes it easier for developers to share apps across social networks). Discusses Facebook's initiative to open its platform to developers.

Opportunities Widen for Ads on Social Sites

http://online.wsj.com/article/SB119421912972781886.html?mod=googlenews_wsj

Article:"Opportunities Widen for Ads on Social Sites," by Vauhini Vara and Jessica E. Vascellaro of Wall Street Journal Online. Discusses Facebook's announcement that it will start letting advertisers interact with Facebook users. Includes information on capabilities for outside companies to target and advertise services on Facebook. Also discusses tracking user activity (both on and off Facebook's site), user sharing of products purchased or services used and tools that will allow companies to provide services within Facebook. Includes a discussion on MySpace's announcement of a self-service advertising option to buy advertising on the site.

Ecommerce Facebook Applications

http://www.practicalecommerce.com/articles/600/Ecommerce-Facebook-Applications/

Article: "Ecommerce Facebook Applications," by Jeff Muendel of Practical eCommerce. Discusses Facebook applications and viral attributes that are important for success. Includes a brief history of Facebook's open source policy and a description of Facebook applications. Includes companies available to help you program (e.g., Clearspring.com). Provides information on application research, including tools available (e.g., Adonomics.com, a site that tracks Facebook apps) and ecommerce applications (e.g., Buy.com's Garage Sale application).

Facebook Social Ads

http://www.news.com/8301-13577_3-9811023-36.html

Article: "In NY, Anticipating a Day with Zuckerberg and Pals," by Caroline McCarthy of CNet News.com. Discusses proposed features of Facebook's social ads initiative. Includes targeted ads, sponsored vertical categories and e-commerce capabilities. Also includes information on MySpace's announcement of its HyperTargeting advertising strategy. Discusses what the AdTech new-media marketing conference features (e.g., a keynote by CEO Mark Zuckerberg, panels and more).

Facebook Ad Plan

http://www.mercurynews.com/businessheadlines/ci_7392441?nclick_check=1

Article: "Facebook Ad Plan Puts Companies In Your Social Circle," by Mark Boslet of Mercury News. Discusses advertising revenue associated with Facebook Ads. Includes information on Internet advertising and targeting advertisements for interested consumers. Discusses Facebook's Ad system's capabilities (e.g.,viral marketing and access to user data), and more.

Facebook Strategy

http://www.latimes.com/business/la-fi-facebook7nov07,1,6273122.story?coll=la-headlines-business

Article: "Facebook Strategy: You're the Ad," by Jessica Guynn of the Lost Angeles Times. Discusses Facebook's Social Ads and its use of the social graph. Includes information on the News Feed (to promote advertisers), user demographics and online behavior, privacy issues, the referral by a friend marketing tactic, how marketers are aiming ads at users and more.

Facebook Declares New Era for Advertising

http://www.businessweek.com/the_thread/techbeat/archives/2007/11/facebook_declar.html

Article: "Facebook Declares New Era for Advertising," by Rob Hof of Business Week. Includes information on CEO Mark Zuckerberg's announcement of Facebook's new Social Ads system.Elaborates on excerpts from Facebook's press releases and quotes from Mark Zuckerberg's announcement. Includes information on the three components of the Social Ads system, Facebook's Beacon system, and Facebook Pages.

Facebook Unveils Targeted Ads

http://www.cnn.com/2007/TECH/11/07/facebook.ads.ap/

Article:"Facebook Unveils Targeted 'social ads,' from the AP on CNN.com. Discusses CEO Mark Zuckerberg's announcement of Facebook's Social Ad system. Includes information on the targeted ads (e.g., how they work, who is involved), user control, business opportunities and more. Provide a Social Ad example using Travelocity as the Partner. Also discusses Facebook's Beacon program, including partners, user options and more.