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| Competitive Analysis Resource Center | |
| The Competitive Analysis Resource Center is your guide to online resources for conducting web-based competitive analysis. The web has exposed business information in a way that makes it easy for you to track your competitors, analyze their sites, watch for product and services announcements and more. In this Resource Center, you'll find tools, "how to" articles, tutorials, books, sample chapters and more that you can use to analyze our competitors' businesses and to tune your own. In our Competitive Analysis Resource Center you'll find links to: - The article, "Website Competitive Intelligence: How to Make Your Website Stand Out by Monitoring the Competition," by Barb Mosher.
- The tutorial, “Researching Companies Online,” by Debbie Flanagan.
- "How to Conduct a Website Competitive Analysis," by Thomas Myer.
- The article, “Competitive Intelligence and the Internet,” by Helene Kassler.
- The article, “Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers,” by Margaret Metcalf Carr.
- The article: “Gathering International Competitive Intelligence on the Web,” by David Gikandi, President of Access Global Trade Exchange.
- The CI Resource Index with links to over 2000 competitive intelligence online resources.
- GoogSpy—a free tool that allows you to enter a keyword or company name and the free GoogSpy tool returns a list of related companies and keywords.
- URLTrends—a free tool that generates a trend report with a site’s current Google PageRank; Alexa rating; the number of incoming Google, Yahoo!, MSN and Alexa links; overall incoming links; and the number of outgoing links and the approximate overall PageRank of the outgoing links.
- The free Top 10 Competitors Tool.
- The article, “Competitive Market Analysis on a Shoestring Budget,” from Startupnation.com.
- The article, "Using Competitive Analysis to Build Your Marketing Strategies," by Carol Ann Waugh.
- The Competitive Intelligence Center (CIC) that discusses competitive intelligence strategies, online sources, media analysis and more.
- The webcast, "Online Competitive Analysis," from Marketing Experiments Journal.
- Keyword analysis tools including the SEO Book Keyword Suggestion tool, Wordtracker, Overture, the Google AdWords keywords tool and more.
- Competitive analysis books, resource sites, sample chapters, wikis, tools, “how to” articles, conferences and training courses.
- And more…
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