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Competitive Analysis Resource Center

Competitive Analysis Tools and Downloads

Quantcast Intern Ratings

http://www.quantcast.com/

Free service that provides reports on the audiences of your competitors’ websites. Includes information for publishers and advertisers. Provides audience composition statistics and more. Provides information for advertisers on relevant, competing sites.

Web Analytics Tool

http://tools.seobook.com/xinu/?lang=uk

Free tool that allows you to look up useful information about a site. Includes the website’s description, domain, ranking (Alexa, PageRank and more), syndication, social bookmarks (Digg, del.icio.us and more), validations, indexed pages and more.

Windows Competitive Analysis Site

http://www.microsoft.com/downloads/details.aspx?familyid=88a5fbdc-db4c-4825-85aa-f5ba2e186e61&displaylang=en

Windows SharePoint Services 3.0 Application Template: Competitive Analysis Site. The application template helps organize information about competitors and their products. The site includes download instructions, system requirements, use instructions and related resources.

StatCounter

http://www.customermfg.com/free/competitive.shtml

StatCounter is a free web tracker that measures web statistics in real time. Features include invisible counter option, configurable counter, configurable summary stats, popular pages, entry pages, exit pages, came from, keyword analysis, visitor paths, length of visit, return visits, activity, emails reports, multiple site management and much more.

Software for Web Analytics and Website Statistics

http://www.deep-software.com/download.asp?ref=ggl&cmp=25

The Deep Log Analyzer is free software for web analytics and website statistics. Features include support for IIS and Apache web servers, interactive reports with graphical charts, 40 reports on websites (including traffic, visitor activities, referrals, search engines, browsers, and much more), reports can be exported to HTML and Microsoft Excel, can create custom reports, and much more. A professional version (available for a fee with a 25-day trail) features custom report creation, a report scheduler, automation via scripts, integration with other databases, and XML configuration file.

Website Traffic Analyzer

http://www.download.com/Surfstats-Website-Traffic-Analyzer/3000-2181_4-10736823.html?tag=lst-0-1

Surfstats Website Traffic Analyzer is a for-sale tool that tracks visitor navigation, clicks on AdSense links and external links. Features also include reports on website activity, conversion tracking and a page rank tool. A free 30-day trial is available.

Yahoo! Site Explorer

http://siteexplorer.search.yahoo.com/

Provides competitive analysis tools to explore the most popular pages from any site indexed by Yahoo! Includes site maps, what websites link to your competitor, outbound links and more. Add your site to Yahoo! in order to track, manage and probe your sites and feeds.

Sitescore Website Analysis

http://www.sitescore.org/

Website analysis and reporting tool available in free and commercial versions. The tool tests SEO and performance, checks the accessibility and compliance of a site, spell checks, tracks changes, identifies technical problems and more. Allows you to compare websites internally or with competitors and receive a summary of any website.

Identify Linking Relationships

http://www.touchgraph.com/TGGoogleBrowser.html

Enter a keyword or a URL and the TouchGraph Google browser will organize the connectivity between websites into a map. Reports the connection according to Google’s database of related sites. Provides the site’s name, URL, how many sites link to it and what sites those are.

Backlink Tracker

http://www.digitalpoint.com/tools/backlinks/

Free back link tracking tool. Check the number of backlinks over time for any URL. Report includes number of back links, its PageRank, the number of pages in the URL and the date it was last checked. Table and graph track whether the back links are better, worse or have experienced no change.

SpyFu-Spy On Your Online Competitors

http://www.spyfu.com/

Provides information about the optimizing keywords your competitors are buying. Perform a company search and the results include statistics (such as average clicks per day), top organic competitors, sub domains, categories, top ad competitors and more. Search keywords and you’ll receive top search results, keyword statistics (cost/click, click/day, number of advertisers and more), additional keywords that competitors bought, related terms, related concepts and categories. Provides various top 100 lists, such as the Top 100 Organically Ranked Domains, the Top 100 Most Expensive Keywords (CPC) and the Top 100 Advertisers. Free trial offer available.

Compete Site Analytics

http://www.compete.com/

Free service provides traffic trends and competitive analytics for every site on the Internet. A site specific assessment includes an analysis of unique visitors (also known as people counts), search analytics (top keywords), current promotions, a company profile and more.

Link Popularity Checker

http://www.pagerank.net/link-popularity-checker/

Free link popularity checker. Enter your website and up to three comparison sites to see how many websites sites link to you. Results page displays the total number of links and the number of links in from Google/AOL, HotBot and Yahoo!/FAST/AltaVista.

Google Alerts

http://www.google.com/alerts?hl=en

Free Google alert service. Enter the topics you want to monitor and Google will send you email updates from the most recent Google results. To create an alert you must provide the search term, type (news, blog, web, comprehensive, video or groups), how often you want to receive alerts and your email.

Yahoo! Alerts

http://alerts.yahoo.com

Free Yahoo! alert service. Track any web content that you want. Alert services can include news updates, stock value changes, airline deals, content from any blog or website and more. Choose how you want alerts to be delivered (via email, Yahoo! messenger or mobile device). Must be a registered user.

Website Monitor

http://www.watchthatpage.com/

Free website monitoring service. Choose sources (such as competitors) and WatchThatPage will collect all content changes from the websites you elected to watch. Updates can be received via email or personal web page. Use this to keep up-to-date on any changes to your competitors’ websites.

Alexa Ranking

http://www.alexa.com/

Alexa data helps you to navigate competitors in your field. Provides rankings, a traffic trend graph, related sites and further analysis of the top 100,000 websites. You can download the Alexa toolbar and add Alexa to your list of search providers.

PageRank Checker

http://www.pagerank.net/pagerank-checker/

Free PageRank checker allows you to enter up to 20 URLs and check their PageRank. Check your PageRank in comparison to your competitors. Results page only includes the URL and the website’s PageRank.

PageRank Search Tool

http://www.seochat.com/seo-tools/pagerank-search/

Free PageRank search tool. Search for keywords and the tool will provide a list of sites associated with those keywords, in order of Google relevance. Results include a graphical bar with the PageRank of that particular site.

C Class Backlink Analyser

http://www.webuildpages.com/cclass/index.php

C Class Backlink Analyser is a free tool that allows you to search for all of the links into a given URL. It searches by IP address to determine if there are multiple backlinks from different pages on one website. It takes approximately five minutes to generate the report. The report includes a results summary for the URL that describes where the first 1000 backlinks found come from (the number of unique domain names, unique IP addresses, and unique C classes). The summary also includes the ratio of unique domain names to number of backlinks, the ratio of unique IP addresses to number of backlinks, and the ratio of unique C classes to number of backlinks. You’ll then find a list of the URLs with backlinks to the site, their IP address and (when available) the date that domain was registered (which is a factor in the Google PageRank algorithm).

URL Analysis Tool

http://www.webuildpages.com/tools/internet-marketing-page.htm

Enter a URL and your Google API key to generate a complete page report that details numerous search engine factors the website. The tool is free to use, however you must register for a Google API key first.

Backlinks and Anchor Text Tool

http://www.webuildpages.com/neat-o/

Free Backlinks and Anchor Text Tool from We Build Pages. Enter a URL and get a report that details all of the sites with backlinks to that URL and the related anchor text. See who is linking to your site, and check out the backlinks to your competitors’ sites to help improve your SEO results.

Top 10 Competitors Tool

http://www.webuildpages.com/seo-tools/top-competitor-tool.php

Use the free Top 10 Competitors Tool from We Build Pages to enter a keyword or phrase and find the top 10 related sites. The report includes a link to the each site and their Google, Yahoo! and MSN rankings.

Strategic Finder

http://www.strategicfinder.com/

Download the free Strategic Finder 2 competitive intelligence software to query over 200 search engines simultaneously to find information about your competition. A more robust for-sale version of the software is available that allows you to add plugins for specific industries.

Hub Finder 3.0

http://www.linkhounds.com/hub-finder/hubfinder.php

Hub Finder 3.0 is a free, open source website link analysis tool that checks for co-occurring back links. Enter the URLs for competitive websites. Hub Finder will display the overlapping back links in the results window. For more information about the tool, visit http://www.linkhounds.com/hub-finder/.

GoogSpy

http://www.googspy.com/

Enter a keyword or company name and the free GoogSpy tool returns a list of related companies and keywords. For example, if you search for the keyword “Java,” the tool returns an extensive list of Java related companies (companies that list Java in the URL), and Java related keywords (e.g., download Java, Java documentation, Java 3D, Java GUI etc.). Click on a company link to see how that company ranks in the top 10 on related search terms. Click on a keyword to find a list of the top 10 companies related to that keyword.

URLTrends

http://www.urltrends.com/

Enter a URL into the URLTrends free tool to generate a trend report. The trend report includes current Google PageRank; Alexa rating; the number of incoming Google, Yahoo!, MSN and Alexa links; overall incoming links (including an estimate of unique links); and the number of outgoing links and the approximate overall PageRank of the outgoing links. Includes the title and a brief description of the page (gathered from the navigation on the home page). Also includes graphs that illustrate the ranking, link popularity and social bookmarking trends. Use this tool to check out your site’s rankings or to gather information about your competitors. Register at the site to access more advanced features including trend comparison reports, reverse keyword lookup, the URLTrends API and more.

Update :: May 21, 2012
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