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 Resource Centers >> Internet Business >> Competitive Analysis >> Competitive Analysis Marketing Benefits |
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| Competitive Analysis Marketing Benefits | |
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| | "Competitive Analysis," by Carter McNamara. Discusses why marketing should use competitive analysis, what competitive analysis is, intelligence programs, a brief guide to competitor analysis, seven steps to effective competitor benchmarking, and online resources for competitive intelligence. | http://www.managementhelp.org/mrktng/cmpetitr/cmpetitr.htm
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