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 Resource Centers >> Internet Business >> Competitive Analysis >> Competitive Analysis Introduction |
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| Competitive Analysis Resource Center | |
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| Competitive Analysis Introduction | |
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| | "Competitive Analysis," by Dan Brown. Discusses a simple competitive analysis, competitive analysis at a glance, challenges, creating competitive analyses, the basics of competition, the competitive framework, comparing websites with general criteria and specific criteria, the data, yes-no values, comparing websites with simple yes-no values, using scores to compare websites, using descriptions for comparisons, competing in multiple events, organizing reports by criteria and competitor, adding more detail, and methodology. | http://www.digital-web.com/articles/competitive_analysis
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| | "Competitive Analysis: Understanding the Market Context," by Jason Withrow. Discusses the role and benefits of competitive analysis, understanding the competition, building domain knowledge, identifying best practices, expanding the dialogue and the possibilities, qualitative data, high-level inventories, labelinga nd taxonomies, visual style, strengths and areas for improvement, quantitative analysis, rankings, user performance, search engine positioning, writing the competitive analysis, and sample deliverables. | http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context
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| | Article: “What is Competitor Analysis? What are the main aspects of Competitor Analysis? How to write Good Competitor Analysis? Where to find information for Competitor Analysis?” by Papers4You.com. Includes and introduction to competitor analysis and discusses the main aspects of competitor analysis (their objectives, assumptions, strategy, capabilities, etc.), how to write a good competitor analysis, and finding information for good competitor analysis. | http://www.coursework4you.co.uk/competitor_analysis.htm
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| | Article: “Competitor Analysis: A Brief Guide,” by Aware (a competitive intelligence consulting company). Discusses who your competitors are, why you should monitor them, the four stages of monitoring competitors, collecting competitor information, turning information into intelligence and countering competitors actions. | http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
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| Update :: February 08, 2012 |
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