| Competitive Analysis Gathering Competitive Intelli | |
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| | "How to Conduct a Website Competitive Analysis," by Thomas Myer. Discusses why competitive analysis is important, determining the competition, what to analyze (including home page, navigation, site organization, links and labels, search and search results, readability, performance and content), conducting the analysis, calculations (including the mean, median, mode, maximum, minimum and spread), writing a report (including an executive summary, methods of selection, a findings section, discussion and recommendations and appendices), and giving a presentation. | http://www-128.ibm.com/developerworks/webservices/library/us-analysis.html
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| | "Competitive Market Analysis on a Shoestring Budget," from startupnation.com. Discusses what you need to learn about your market including major competitors, market share, changes to the market, market segments, and strategies, checking out the competition in person, researching the competition online, accessing free government research, joining trade associations, getting assistance from a librarian, and purchasing professional reports. | http://www.startupnation.com/articles/1239/1/competitive-market-analysis.asp
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| "Competitive Analysis, Part 2," by Dan Brown. Discusses the basics, the competitive drive, a timeline for analysis, fans, prepping the data, tips for effective competition, specific design problems, landscapes and overviews, risks, keeping data meaningful, presenting competitive analysis, meeting purpose, providing justification for design, balancing competitive research with user research, opinions, providing justification for strategy, design direction, identifying the focus of the research, implications of strategic decisions, meeting structure, presentation risks, maintaining perspective, rationale behind your methods, varying interpretations, using competitive analysis with other documents, competitive analysis and user-needs documentation, competitive analysis and other strategy documents, competitive analysis and design documents, and acknowledging the competition. |
| http://www.digital-web.com/articles/competitive_analysis_part_2
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| Article: "Website Competitive Intelligence: How to Make Your Website Stand Out by Monitoring the Competition," by Barb Mosher. Topics include defining your list of competitors, types of information to record, how to record the information, where to find competitor information, and what to do with the information. | http://webmasterresources.suite101.com/article.cfm/competitive_intelligence
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| Article: “Gathering International Competitive Intelligence on the Web,” by David Gikandi, President of Access Global Trade Exchange. Discusses how to use the web to learn about your competitors (e.g., who they are, their pricing, business strategies, strengths, weaknesses, suppliers, customers, etc.). Discusses where to find information including your competitors' suppliers' and customers' Web sites; organizations such as the SEC, Fidelity, e*Trade and others (to gather financial information for publicly traded companies); and more. | http://www.4hb.com/0111intlcompetintell.html
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