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Contents

iPhone Apps Development Resource Center
Facebook Marketing
Using Twitter, Facebook & YouTube for Marketing
http://www.pocketgamer.biz/r/PG.Biz/feature.asp?c=11907
Article: “How to Use Twitter, Facebook and YouTube to Market Your Mobile Games,” by Stuart Dredge. Discusses companies using social media in the right way to promote their products, engage their customers, or share knowledge with their peers, turning your mobile games into Facebook applications (with click-through to purchase full version), maintaining your own official Fan Page on Facebook. The most obvious of Twitter is to announce new games, reveal new gameplay details, remind people about iPhone updates, and link to reviews of your games. Hundreds of independent developers are using Twitter to do the same thing, while also engaging with player communities, offering promo codes, and chatting about the development process. Two more things to note about Twitter: first, lots of journalists and bloggers will follow your feed, as well as gamers - so it can be considered as part of your PR investment. Having your own YouTube channel full of gameplay videos and trailers, YouTube videos are good marketing material for two reasons: they give gamers a taste of your game (how it plays, how it moves, how it's controlled) that they won't get from an operator portal or even the App Store and journalists and bloggers love YouTube videos, because we can embed them in our stories. Your blog is your voice to the world (consumers and journalists). Regular posts are essential, and true buy-in from the people in charge of the company (a blog that's not allowed to blog about anything interesting isn't interesting). A blog gives you some control over that process - it's the perfect medium to release information, screenshots and opinion.
The Facebook Marketing Toolbox
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
Article: “The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base,” by Inside CRM editors. Discusses why Facebook has become a go-to networking site for marketing, advertising, free marketing opportunities, tools and applications, targeting the right demographic, how-to guides, small business strategies, the danger of Facebook, and additional resources.
Facebook Marketing Solutions
http://www.facebook.com/marketing#/marketing?v=info&viewas=0
Facebook Marketing Solutions. Helps companies market to Facebook users. Information includes resources, discussions, notes, photos, and a wall of current users.
Facebook Marketing
http://www.doshdosh.com/facebook-marketing-resources/
Facebook Marketing: Articles and Resources from doshdosh. Topics include using Facebook for brand exposure, traffic and sales; guides to using Facebook, Facebook market analysis, viral marketing on Facebook and Facebook advertising.
The Top 5 Viral Facebook Techniques
http://www.allfacebook.com/2007/07/the-top-5-viral-facebook-techniques/
Article: “The Top 5 Viral Facebook Techniques,” by Nick O’Neill. Discusses the forced invite, invite after action, news feeds, referrals and giveaways and one-on-one.
The Facebook Marketing Bible
http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/
“The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook,” by Justin Smith. Discusses tools for gorilla marketing, tools for advertisers, tools for application developers, the profile page, Facebook groups, Facebook pages, Facebook events, Facebook notes and photos, Facebook messages, Facebook marketplace, Facebook share/posted items, Facebook networks, mini feeds and news feeds, social ads, integrated opportunities, Beacon, polls, Facebook platform ad networks, application sponsors, sponsored Facebook groups, the profile box, invitations, and application directory. The entire report can be purchased.
Tools and Tips to Tap the Facebook Customer Base
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
Article: “The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base,” by Inside CRM editors. Discusses why Facebook has become a go-to networking site for marketing, advertising, free marketing opportunities, tools and applications, targeting the right demographic, how-to guides, small business strategies, the danger of Facebook, and additional resources.
Facebook Marketing Solutions
http://www.facebook.com/marketing#/marketing?v=info&viewas=0
Facebook Marketing Solutions. Helps companies market to Facebook users. Information includes resources, discussions, notes, photos, and a wall of current users.
Facebook Marketing
http://www.doshdosh.com/facebook-marketing-resources/
Facebook Marketing: Articles and Resources from doshdosh. Topics include using Facebook for brand exposure, traffic and sales; guides to using Facebook, Facebook market analysis, viral marketing on Facebook and Facebook advertising.
The Top 5 Viral Facebook Techniques
http://www.allfacebook.com/2007/07/the-top-5-viral-facebook-techniques/
Article: “The Top 5 Viral Facebook Techniques,” by Nick O’Neill. Discusses the forced invite, invite after action, news feeds, referrals and giveaways and one-on-one.
The Facebook Marketing Bible
http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/
“The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook,” by Justin Smith. Discusses tools for gorilla marketing, tools for advertisers, tools for application developers, the profile page, Facebook groups, Facebook pages, Facebook events, Facebook notes and photos, Facebook messages, Facebook marketplace, Facebook share/posted items, Facebook networks, mini feeds and news feeds, social ads, integrated opportunities, Beacon, polls, Facebook platform ad networks, application sponsors, sponsored Facebook groups, the profile box, invitations, and application directory. The entire report can be purchased.
Facebook Insiders Guide to Viral Marketing
http://www.techcrunch.com/2008/04/21/facebook-publishes-insiders-guide-to-viral-marketing/
“The Insiders Guide to Viral Marketing,” from Facebook. Discusses keys to using Facebook, presence, Facebook pages vs. user profiles, getting started, getting help with your Facebook page, finding your Facebook page, basic administration of your Facebook page, adding and removing administrators of your Facebook page, publishing your Facebook page, using applications on your Facebook page, adding other applications, removing applications, sending updates to all your fans, viewing insights about your Facebook page, bringing all your information to Facebook, using news feeds to your advantage, Facebook ads can expand your viral distribution, targeting, what makes a Facebook ad a social ad, maximizing return on investment, and FAQs.

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Update :: December 15, 2017