TOC: e-Business & e-Commerce How to Program

Table of Contents: e-Business & e-Commerce How to Program

Preface xxxv

1 Introduction to Computers, the Internet and the Web 1

1.1 Introduction 2

1.2 The Future of Computing 3

1.3 e-Business and e-Commerce 4

1.4 What is a Computer? 7

1.5 Types of Programming Languages 8

1.6 Other High-Level Languages 9

1.7 Structured Programming 10

1.8 History of the Internet 10

1.9 Personal Computing, Distributed Computing and Client/Server Computing 11

1.10 History of the World Wide Web 12

1.11 Hardware Trends 13

1.12 The Key Software Trend: Object Technology 13

1.13 JavaScript: Object-Based Scripting for the Web 15

1.14 Browser Portability 17

1.15 Evolution of the How to Program Series: C and C++ 17

1.16 Java and Java How to Program 19

1.17 Internet and World Wide Web How to Program 20

1.18 e-Business and e-Commerce How to Program 21

1.19 Dynamic HTML 21

1.20 A Tour of the Book 22

1.21 Internet and World Wide Web Resources 35

2 Introduction to Internet Explorer 5 and the World Wide Web 39

2.1 Introduction 40

2.2 Connecting to the Internet 40

2.3 Features of Internet Explorer 5 42

2.4 Searching the Internet 46

2.5 Online Help and Tutorials 47

2.6 Keeping Track of Your Favorite Sites 48

2.7 FTP (File Transfer Protocol) 49

2.8 Outlook Express and Electronic Mail 50

2.9 Outlook Express and Newsgroups 55

2.10 Using FrontPage Express to Create Web Pages 57

2.11 NetMeeting and Chat 57

2.12 Controlling the Details 61

2.13 Plug-ins 62

2.14 Internet and World Wide Web Resources 63

3 e-Business Models 70

3.1 Introduction 71

3.2 Storefront Model 72

3.2.1 Shopping-cart Technology 72

3.2.2 Online Shopping Malls 74

3.3 Auction Model 75

3.4 Portal Model 78

3.5 Dynamic Pricing Models 81

3.5.1 Name-Your-Price Model 82

3.5.2 Comparison Pricing Model 83

3.5.3 Demand-Sensitive Pricing Model 83

3.5.4 Bartering Model 85

3.5.5 Rebates 85

3.5.6 Offering Free Products and Services 85

3.6 B2B Exchanges 86

3.7 B2B Service Providers 87

3.8 Online Trading and Lending Models 87

3.9 Getting a Loan Online 89

3.10 Recruiting on the Web 89

3.11 Online News Services 91

3.12 Online Travel Services 91

3.13 Online Entertainment 92

3.14 Online Automotive Sites 93

3.15 Energy Online 94

3.16 Selling Brainpower 94

3.17 Online Art Dealers 94

3.18 E-Learning 95

3.19 Click-and-Mortar Businesses 96

4 Internet Marketing 103

4.1 Introduction 104

4.2 Choosing a Domain Name 105

4.3 Internet Marketing Research 105

4.4 Web Design 106

4.5 E-Mail Marketing 106

4.6 Promotions 107

4.7 E-Business Advertising 108

4.7.1 Banner Advertising 108

4.7.2 Buying and Selling Advertising on the Web 109

4.8 Webcasting and Interactive Advertising 111

4.9 E-Business Public Relations 112

4.10 Customer Relationship Management (CRM) 113

4.10.1 Keeping Track of Your Visitors 114

4.10.2 Customer Registration 114

4.10.3 Personalization 114

4.11 Business-to-Business Marketing on the Web 117

4.12 Search Engines 117

4.12.1 META Tags 118

4.12.2 Search-Engine Registration 118

4.13 Partnerships 119

4.13.1 Affiliate Programs 119

4.13.2 Creating an Affiliate Program 119

4.14 Marketing to the World 123

4.15 Internet and World Wide Web Resources 123

5 Online Monetary Transactions 135

5.1 Introduction 136

5.2 Credit-Card Transactions 136

5.3 E-Wallets 138

5.4 Alternate Consumer Payment Options 139

5.5 Digital Currency 140

5.6 Peer-To-Peer Payments 140

5.7 Smart Cards 141

5.8 Micropayments 142

5.9 Business-to-Business (B2B) Transactions 144

5.10 E-Billing 146

5.11 Online Banking 149

5.12 Internet and World Wide Web Resources 150

6 Legal, Ethical and Social Issues; Internet Taxation 161

6.1 Introduction 162

6.2 Legal Issues: Privacy on the Internet 163

6.2.1 Right to Privacy 163

6.2.2 Internet and the Right to Privacy 163

6.2.3 Tracking Devices 164

6.2.4 Cookies 164

6.2.5 Employer and Employee 166

6.2.6 Protecting Yourself as a User 168

6.2.7 Protecting Your Business: Privacy Issues 169

6.3 Legal Issues: Other Areas of Concern 170

6.3.1 Defamation 170

6.3.2 Sexually Explicit Speech 172

6.3.3 Children and the Internet 173

6.3.4 Alternate Methods of Regulation 173

6.3.5 Intellectual Property: Patents and Copyright 174

6.3.6 Trademark and Domain Name Registration 177

6.3.7 Unsolicited Commercial e-mail (SPAM) 178

6.3.8 Online Auctions 179

6.3.9 Online Contracts 179

6.4 Social Issues: Online Communities 180

6.4.1 Online Communities: Defining the Difference 180

6.4.2 Online Activism 180

6.4.3 Disabilities and the Web 180

6.5 Global Issues 182

6.6 Internet Taxation 183

6.7 Internet and World Wide Web Resources 185

7 Computer and Network Security 197

7.1 Introduction 198

7.2 Ancient Ciphers to Modern Cryptosystems 199

7.3 Secret-key Cryptography 200

7.4 Public Key Cryptography 202

7.5 Key Agreement Protocols 204

7.6 Key Management 204

7.7 Digital Signatures 205

7.8 Public Key Infrastructure, Certificates and Certification Authorities 206

7.9 Cryptanalysis 208

7.10 Security Protocols 209

7.10.1 Secure Sockets Layer (SSL) 209

7.10.2 Secure Electronic Transaction™ (SET™) 210

7.11 Security Attacks 211

7.12 Network Security 215

7.12.1 Firewalls 215

7.12.2 Kerberos 215

7.12.3 Biometrics 216

7.13 Steganography 216

7.14 Internet and World Wide Web Resources 217

8 Hardware, Software and Communications 233

8.1 Introduction 234

8.2 Structure of the Internet 235

8.3 Hardware 235

8.3.1 Servers 235

8.3.2 Communications Media 236

8.3.3 Storage Area Networks (SANs) 237

8.4 Connecting to the Internet 237

8.4.1 Digital Subscriber Lines (DSL) 238

8.4.2 Broadband 239

8.4.3 Integrated Services Digital Network (ISDN) 239

8.4.4 Wireless 240

8.4.5 WebTV 242

8.5 Software 242

8.5.1 Application Service Providers (ASPs) 242

8.5.2 Operating Systems 243

8.5.3 Databases 244

8.6 Building a Web Site 245

8.6.1 Web-Site Construction Services 246

8.6.2 Web-Site Hosting 248

8.6.3 Domain Names 249

8.7 E-Commerce Consulting 249

8.8 Internet and World Wide Web Resources 250

9 Introduction to HyperText Markup Language 4 (HTML 4) 259

9.1 Introduction 260

9.2 Markup Languages 260

9.3 Editing HTML 261

9.4 Common Tags 262

9.5 Headers 264

9.6 Text Styling 265

9.7 Linking 267

9.8 Images 270

9.9 Formatting Text With <FONT> 274

9.10 Special Characters, Horizontal Rules and More Line Breaks 276

9.11 Internet and WWW Resources 279

10 Intermediate HTML 4 284

10.1 Introduction 285

10.2 Unordered Lists 285

10.3 Nested and Ordered Lists 287

10.4 Basic HTML Tables 291

10.5 Intermediate HTML Tables and Formatting 293

10.6 Basic HTML Forms 297

10.7 More Complex HTML Forms 300

10.8 Internal Linking 306

10.9 Creating and Using Image Maps 309

10.10 <META> Tags 311

10.11 <FRAMESET> Tag 313

10.12 Nested <FRAMESET> Tags 315

10.13 Internet and WWW Resources 317

11 Ultimate Paint 324

11.1 Introduction 325

11.2 Image Basics 325

11.3 File Formats: GIF or JPEG? 329

11.4 Tool Palette 331

11.5 Brushes 333

11.6 Effects 334

11.7 Internet and World Wide Web Resources 337

12 Microsoft FrontPage Express 342

12.1 Introduction 343

12.2 Microsoft FrontPage Express 343

12.3 Text Styles 346

12.4 Images and Links 349

12.5 Symbols and Lines 351

12.6 Tables 352

12.7 Forms 355

12.8 Marquees and Scripts 357

13 JavaScript/JScript: Introduction to Scripting 363

13.1 Introduction 364

13.2 A Simple Program: Printing a Line of Text in a Web Page 364

13.3 Another JavaScript Program: Adding Integers 372

13.4 Memory Concepts 378

13.5 Arithmetic 379

13.6 Decision Making: Equality and Relational Operators 383

13.7 JavaScript Internet and World Wide Web Resources 389

14 JavaScript/JScript: Control Structures I 398

14.1 Introduction 399

14.2 Algorithms 399

14.3 Pseudocode 400

14.4 Control Structures 400

14.5 The if Selection Structure 403

14.6 The if/else Selection Structure 404

14.7 The while Repetition Structure 409

14.8 Formulating Algorithms:

Case Study 1 (Counter-Controlled Repetition) 410

14.9 Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 2 (Sentinel-Controlled Repetition) 416

14.10 Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 3 (Nested Control Structures) 422

14.11 Assignment Operators 429

14.12 Increment and Decrement Operators 430

14.13 A Note on Data Types 433

14.14 JavaScript Internet and World Wide Web Resources 434

15 JavaScript/JScript: Control Structures II 444

15.1 Introduction 445

15.2 Essentials of Counter-Controlled Repetition 445

15.3 The for Repetition Structure 448

15.4 Examples Using the for Structure 452

15.5 The switch Multiple-Selection Structure 457

15.6 The do/while Repetition Structure 462

15.7 The break and continue Statements 464

15.8 The Labeled break and continue Statements 466

15.9 Logical Operators 469

15.10 Structured Programming Summary 473

16 JavaScript/JScript: Functions 486

16.1 Introduction 487

16.2 Program Modules in JavaScript 487

16.3 Programmer-Defined Functions 489

16.4 Function Definitions 489

16.5 Random Number Generation 495

16.6 Example: A Game of Chance 500

16.7 Duration of Identifiers 508

16.8 Scope Rules 509

16.9 JavaScript Global Functions 511

17 JavaScript/JScript: Arrays 523

17.1 Introduction 524

17.2 Arrays 524

17.3 Declaring and Allocating Arrays 526

17.4 Examples Using Arrays 527

17.5 References and Reference Parameters 534

17.6 Passing Arrays to Functions 535

17.7 Sorting Arrays 538

17.8 Searching Arrays: Linear Search 540

17.9 Multiple-Subscripted Arrays 542

18 JavaScript/JScript: Objects 554

18.1 Introduction 555

18.2 Thinking About Objects 555

18.3 Math Object 557

18.4 String Object 559

18.4.1 Fundamentals of Characters and Strings 559

18.4.2 Methods of the String Object 559

18.4.3 Character Processing Methods 561

18.4.4 Searching Methods 563

18.4.5 Splitting Strings and Obtaining Substrings 566

18.4.6 HTML Markup Methods 568

18.5 Date Object 572

18.6 Boolean and Number Objects 577

19 Dynamic HTML: Cascading Style Sheets™ (CSS) 589

19.1 Introduction 590

19.2 Inline Styles 590

19.3 Creating Style Sheets with the STYLE Element 591

19.4 Conflicting Styles 594

19.5 Linking External Style Sheets 597

19.6 Positioning Elements 599

19.7 Backgrounds 602

19.8 Element Dimensions 604

19.9 Text Flow and the Box Model 606

19.10 User Style Sheets 612

19.11 Internet and World Wide Web Resources 614

20 Dynamic HTML: Object Model and Collections 619

20.1 Introduction 620

20.2 Object Referencing 620

20.3 Collections all and children 622

20.4 Dynamic Styles 626

20.5 Dynamic Positioning 629

20.6 Using the frames Collection 631

20.7 navigator Object 633

20.8 Summary of the DHTML Object Model 634

21 Dynamic HTML: Event Model 641

21.1 Introduction 642

21.2 Event ONCLICK 642

21.3 Event ONLOAD 644

21.4 Error Handling with ONERROR 646

21.5 Tracking the Mouse with Event ONMOUSEMOVE 648

21.6 Rollovers with ONMOUSEOVER and ONMOUSEOUT 650

21.7 Form Processing with ONFOCUS and ONBLUR 653

21.8 More Form Processing with ONSUBMIT and ONRESET 655

21.9 Event Bubbling 658

21.10 More DHTML Events 660

22 Dynamic HTML: Filters and Transitions 665

22.1 Introduction 666

22.2 Flip filters: flipv and fliph 667

22.3 Transparency with the chroma Filter 669

22.4 Creating Image masks 671

22.5 Miscellaneous Image filters: invert, gray and xray 672

22.6 Adding shadows to Text 674

22.7 Creating Gradients with alpha 676

22.8 Making Text glow 678

22.9 Creating Motion with blur 681

22.10 Using the wave Filter 684

22.11 Advanced Filters: dropShadow and light 686

22.12 Transitions I: Filter blendTrans 691

22.13 Transitions II: Filter revealTrans 695

23 Dynamic HTML: Data Binding with Tabular Data Control 703

23.1 Introduction 704

23.2 Simple Data Binding 705

23.3 Moving a Recordset 708

23.4 Binding to an IMG 711

23.5 Binding to a TABLE 713

23.6 Sorting TABLE Data 715

23.7 Advanced Sorting and Filtering 718

23.8 Data Binding Elements 723

23.9 Internet and the World Wide Web Resources 723

24 Dynamic HTML: Client-Side Scripting with VBScript 727

24.1 Introduction 728

24.2 Operators 728

24.3 Data Types and Control Structures 730

24.4 VBScript Functions 735

24.5 VBScript Example Programs 739

24.6 Arrays 745

24.7 String Manipulation 750

24.8 Classes and Objects 755

24.9 Internet and World Wide Web Resources 764

25 Active Server Pages (ASP) 774

25.1 Introduction 775

25.2 How Active Server Pages Work 776

25.3 Client-side Scripting versus Server-side Scripting 777

25.4 Using Personal Web Server or Internet Information Server 777

25.5 Active Server Page Objects 778

25.6 A Simple ASP Example 779

25.7 Server-side ActiveX Components 781

25.8 File System Objects 785

25.9 Session Tracking and Cookies 794

25.10 Databases, SQL, Microsoft UDA and ADO 806

25.11 Accessing a Database from an Active Server Page 810

25.12 Internet and World Wide Web Resources 818

26 ASP Case Studies 824

26.1 Introduction 825

26.2 Setup 825

26.2.1 Shopping Cart 825

26.2.2 Auction Site 826

26.2.3 Comparison Pricing Search Engine 827

26.3 Case Study: a Shopping Cart 827

26.4 Case Study: an Online Auction Site 848

26.5 Case Study: a Comparison Pricing Search Engine 876

26.6 Internet and World Wide Web Resources 888

27 XML (Extensible Markup Language) 891

27.1 Introduction 892

27.2 Structuring Data 894

27.3 Document Type Definitions (DTD) 899

27.4 Customized Markup Languages 901

27.4.1 MathML 901

27.4.2 WML 903

27.4.3 XBRL 903

27.4.4 ebXML 907

27.4.5 FpML 907

27.4.6 Other Markup Languages 907

27.5 Using XML with HTML 908

27.6 Document Object Model (DOM) 910

27.7 Extensible Style Language (XSL) 915

27.8 Microsoft Schema 921

27.9 Extensible Hypertext Markup Language (XHTML™) 927

27.10 Microsoft BizTalk™ 930

27.11 Simple Object Access Protocol (SOAP) 932

27.12 Internet and World Wide Web Resources 933

28 Case Study: An Online Bookstore 943

28.1 Introduction 944

28.2 Setup 948

28.3 Client-Side Documents 948

28.4 XML Data (Book Listing) 954

28.5 Other Server-Side Documents 954

28.6 Business-to-Business (B2B) Models 956

28.7 B2B Example 957

28.8 Internet and World Wide Web Resources 958

29 Perl 5 and CGI (Common Gateway Interface) 961

29.1 Introduction 962

29.2 Perl 963

29.3 String Processing and Regular Expressions 968

29.4 Viewing Client/Server Environment Variables 974

29.5 Form Processing and Business Logic 976

29.6 Server-Side Includes 981

29.7 Verifying a Username and Password 985

29.8 Using ODBC to Connect to a Database 990

29.9 Cookies and Perl 994

29.10 Example: An Internet Shopping Cart 999

29.11 Internet and World Wide Web Resources 1005

30 Dynamic HTML: Structured Graphics ActiveX Control 1011

30.1 Introduction 1012

30.2 Shape Primitives 1012

30.3 Moving Shapes with Translate 1016

30.4 Rotation 1018

30.5 Mouse Events and External Source Files 1020

30.6 Scaling 1023

31 Dynamic HTML: Path, Sequencer and Sprite ActiveX Controls 1030

31.1 Introduction 1031

31.2 DirectAnimation Path Control 1031

31.3 Multiple Path Controls 1033

31.4 Time Markers for Path Control 1036

31.5 DirectAnimation Sequencer Control 1039

31.6 DirectAnimation Sprite Control 1042

31.7 Animated GIFs 1046

32 Multimedia: Audio, Video, Speech Synthesis and Recognition 1050

32.1 Introduction 1051

32.2 Adding Background Sounds with the BGSOUND Element 1052

32.3 Adding Video with the IMG Element’s DYNSRC Property 1055

32.4 Adding Audio or Video with the EMBED Element 1056

32.5 Using the Windows Media Player ActiveX Control 1059

32.6 Microsoft Agent Control 1063

32.7 RealPlayer™ Activex Control 1081

32.8 Embedding VRML in a Web page 1083

32.9 Using Streaming Media 1085

32.10 Internet and World Wide Web Resources 1090

33 Macromedia® Flash™ 4: Building Interactive Animations 1098

33.1 Introduction 1099

33.2 Learning Flash with Hands-on Examples 1100

33.2.1 Changing the Appearance of the Stage 1105

33.2.2 Creating a Shape with the Oval Tool 1105

33.2.3 Adding Text to a Button 1107

33.2.4 Converting a Shape into a Symbol 1107

33.2.5 Adding Keyframes 1108

33.2.6 Editing Button Symbols 1108

33.2.7 Using the Paint Bucket Tool 1108

33.2.8 Using Test Movie to Verify Changes 1109

33.2.9 Adding Layers to a Movie 1110

33.2.10 Using Tweening to Animate Text 1110

33.2.11 Adding a Text Field 1112

33.2.12 Adding ActionScripting 1112

33.3 Creating a Projector (.exe) File Using Publish 1117

33.4 Manually Embedding a Flash Movie in a Web page 1118

33.5 Using Flash for Special Effects 1119

33.5.1 Importing and Manipulating Bitmaps 1119

33.5.2 Using Masking to Create an Advertisement Banner 1120

33.5.3 Adding Online Help to Your Forms 1121

33.5.4 Adding Sound 1126

33.5.5 Creating a Web-Site Introduction 1129

33.6 Creating a Store Front 1141

33.7 Using Loops 1145

33.8 ActionScripts 1149

33.9 Internet and World Wide Web Resources 1150

34 Accessibility 1157

34.1 Introduction 1158

34.2 Providing Alternatives for Multimedia Content 1159

34.3 Maximizing Readability by Focusing on Structure 1162

34.4 Accessibility in HTML Tables 1162

34.5 Accessibility in HTML Frames 1165

34.6 Using Voice Synthesis and Recognition with VoiceXML™ 1166

34.7 Accessibility in Microsoft® Windows® 2000 1170

34.7.1 Tools for Visually Impaired People 1171

34.7.2 Tools for Hearing-Impaired People 1173

34.7.3 Tools for Users Who Have Difficulty Using the Keyboard 1175

34.7.4 Microsoft Narrator 1179

34.7.5 Microsoft On-Screen Keyboard 1181

34.7.6 Accessibility Features in Microsoft Internet Explorer 5.0 1181

34.8 JAWS® for Windows 1183

34.9 Other Accessibility Tools 1183

34.10 Internet and World Wide Web Resources 1184